The Xperience Accelerator is Australia's first dedicated accelerator program for AR/VR startups.

AR and VR are changing the world

Build the future of entertainment with Village Roadshow and Microsoft
Village Roadshow and Collective Campus are offering an end-to-end innovation program for AR/VR (Mixed Reality) entrepreneurs and startups, culminating in a 13-week Accelerator that will equip you with the knowledge, tools, support and funding opportunities to give your startup the best chance of success.


Sean Qian and Steve Glaveski, co-founders of Collective Campus


Mixed Reality, which encompasses both Augmented and Virtual Reality experiences, is tipped to gain mass adoption as Microsoft partners with Acer, Asus, Dell and HP to release a line of mid-market MR capable headsets. Whereas on the mobile front AR will see mainstream breakthrough due to leading handset manufacturers putting the technology at the core of their new product offerings such as ARKit and ARCore.

With break-away successes such as Pokemon Go, Village Roadshow see great potential in how the technology will shape entertainment in the coming years, and is looking for ways to get in front of, and capitalise on the technology, rather than be disrupted by it.

Jon Satterley, Chief Digital Officer Village Roadshow

Village Roadshow’s Chief Digital Officer, Jon Satterley, says “VRL is excited to be involved in the Accelerator program, and eager to work with the startups to discover breakthrough products, services and business models as a result of their collective effort. AR and mixed reality, in particular, is the next big wave and we at Village believe it has huge entertainment potential”.

The accelerator program will consist of a 13-week incubation period at Collective Campus, where a network of educators and mentors from both the corporate and startup world will work with the selected startups to help them find product-market fit and gain traction, culminating in a demo day in front of investors, media and partners. Village Roadshow will be hands on offering domain expertise, subject matter experts, technical resources and the clout of an organisation with a household name.

“One of the biggest challenges for early stage startups is finding product-market fit on a limited runway. The challenge for corporates is that their businesses are built to deliver rather than discover which is of course key to innovation. By combining these two worlds, we can match startup agility with corporate resources, and radically increase the likelihood of developing the next breakthrough product”, says Sean Qian, COO & Co-founder of Collective Campus.

Microsoft is also supporting the accelerator program as its technology partner. The partnership will see Microsoft HoloLens, its Augmented Reality headset team, and the Windows team provide startups with exclusive mentorship and education, direct access to the HoloLens team of experts and Microsoft’s networks, and of course, HoloLens kits. This will provide startups with a distinct advantage as they develop their ideas and work towards market readiness. Startups working with AR/VR in the entertainment sector are encouraged to apply to the accelerator.


More information about applying to the mixed reality accelerator program can be found here: